Imagine standing in front of your closet, searching for something that feels like you—something that makes a statement about who you are and where you're going. You want more than just clothes; you want pieces that reflect your ambitions and unique vision. That’s where Nouveau Riche comes in.

Founded by brothers Dom and Nic Kouadio, Nouveau Riche was born from a desire to create more than fast fashion. It’s about style that feels personal.

“We were all given silver spoons, but the ones we got were broken,” they say. It’s a reminder that life isn’t perfect, but success is crafted through resilience, adaptability, and the pursuit of excellence.

When you wear Nouveau Riche, you’re stepping into a story of transformation—a journey of redefining success on your own terms.